In the previous article about mobile app development, we have gone through a step-by-step process of building the app. This time, we want to dedicate the material to one of the most influential part – User Experience. It’s winning the top position in user satisfaction and plays a vital role in forming users’ loyalty.
The design part starts even before the user opens your app. The first look is app’s icon and screenshots in the store. They act as a preview for app’s content and can attract user for primary interactions with the application.
From the very first launch, the app should load fast to give a positive impression to a user and don’t be uninstalled after an initial opening.
There are a bunch of elements in the mobile design that create general “feel”. They include resolutions, buttons, settings panel, menu, forms to fill, virtual keyboard etc. To make sure you are in line with what users expect, learn guidelines for iOS and Android platforms. That’s how you can create “native” look, easy to understand experience when a user isn’t confused about his further actions.
The latest trends say to go with a
Color influences people’s behavior and thinking. It’s a strong, emotional instrument in branding and design. Color reflects the mood, character of the brand and forms impression about the product.
When you are working on a design of your app – consider what emotions should dominate in user’s mind. Don’t rely on designer’s taste only, it’s about creating the right psychological effect.
However, there is no success formula regarding colors, you should try different options launching A/B testing for buttons or different logo style and see how you target audience is reacting to those changes.
The subject of micro-interactions is pretty wide and we will cover it in the next article. Briefly, micro-interactions play an important role in creating great UX. They give user immediate feedback on his actions and ideal for a single use case.
They are a great help in preventing errors in user behavior making user’s flow smooth and clear.
Think of the first meeting with someone on conference or party, you should introduce yourself correctly and leave that person with a positive impression about you. The same with the first launch of the app – user should feel himself comfortable when getting know the features and how it works.Static tutorials are becoming boring and ineffective. Users tend to skip them to play with the app itself. However, if your app needs a bit of introduction – it’s more helpful to give tips in actions. That’s how user implements new knowledge right on the way. Learning by practice gives much better results and influences retention rate. Users whose onboarding process was easy, stay longer with your app.
You should think of step-by-step learning process, don’t throw all tips at once. Let user make the first steps and practice, then train him the next thing.
Big Data analytics provide companies with various information about users. Use this data to create a personalized approach to communication. You should build user experience flow that matches user’s preferences, you need to understand what he expects opening your app. Adjust expectation learning user’s behavior in the app and all relevant data available.
One of the personalization tools is push-notifications. For example, you can match user’s interests in your messages by analyzing previous purchases. Also, timing is an important factor when talking about push-notifications. When a user gets your message at the right time – there is much higher changes for actions from his side.