In the previous article, we covered the main reasons and steps of a creation of Minimal Viable Product (MVP). This time, let’s dig deeper into a design process. Great UX of a product increases its chances for success. Most people tend to buy new products expecting new emotions and exceptional user experience. Rational benefits are coming as secondary factors, as a confirmation to emotions.
Remember, that MVP should deliver a value to a user with minimum efforts from your side. It shouldn’t be comprehensive from a technical standpoint, but have core functions that matter to a user and solve his issues in an effective (unique) way.
In the creation of a desirable image of a product, design elements play a vital role. But don’t consider just a stylish look of your website or mobile app as a key to success. Starting with prototyping/designing of core features, make sure you involve UX expert into this process. Only research and analysis of potential users by creating personas can add a value to a product. Understanding users’ behaviour will make it easier to create a product that is comfortable and interesting to interact with. Analysing user’s environment, you can meet his problems that can stop him from exploring your product.
After such a research it’s time to create a user’s workflow. The idea is to understand how a user will reach his goal with the product you are going to create. Only when you have a clear vision on a starting point and all the next steps ending up in a goal completion, you can start an actual design.
Beat the competitors
Even if an idea of a product isn’t innovative and analogs are exposed on a market already, it shouldn’t stop you from creating a product with a similar set of functions. An extra value and competitive advantage can be in considerable user experience improvements.
Since intuitive design can be a turning point for a new product, dedicate enough time to minimize the complexity of its design. It should be easy to use and go through the workflow to the goal.
Stand out from other products by creating your own style. Come up with a unique and descriptive name for your product. Design logo and start working on other brand details to make sure it reflects the sense of your product. Choose brand colors and fonts. Try to be brand consistent from the first second you go public. Everything should match and show professionalism. It’s the first thing people notice when you just presenting an idea or a prototype.
Always have an alternative
You shouldn’t stop with the first design your team presented or the first name you came up with. Make sure you heard, at least, one more opinion, got one more look from the side. It’s smart to have advisors and critics outside of your team so it will be more objective and realistic. In designs, there is no only one right answer. But make sure you heard enough to make a final decision.
If you want to start designing your MVP – say “hi” to Trust Sourcing business development team firstname.lastname@example.org.